Our given name is a social tag associated with us early in life. A new study of Prof. Ruth Mayo investigates the possibility of a self-fulfilling prophecy effect wherein individuals’ facial appearance develops over time to resemble the social stereotypes associated with given names. Leveraging the face–name matching effect, which demonstrates an ability to match adults’ names to their faces, we hypothesized that individuals would resemble their social stereotype (name) in adulthood but not in childhood. To test this hypothesis, children and adults were asked to match faces and names of children and adults. Results revealed that both adults and children correctly matched adult faces to their corresponding names, significantly above the chance level. However, when it came to children’s faces and names, participants were unable to make accurate associations. Complementing our lab studies, we employed a machine-learning framework to process facial image data and found that facial representations of adults with the same name were more similar to each other than to those of adults with different names. This pattern of similarity was absent among the facial representations of children, thereby strengthening the case for the self-fulfilling prophecy hypothesis. Furthermore, the face–name matching effect was evident for adults but not for children’s faces that were artificially aged to resemble adults, supporting the conjectured role of social development in this effect. Together, these findings suggest that even our facial appearance can be influenced by a social factor such as our name, confirming the potent impact of social expectations.

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